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Haidji - Books...and...Books!

I'm Haidji, author of SG Suicide Game, Life into Mist, Fancy & Adriaan and other books.

Currently reading

Wo geht's denn hier zum Glück?: Meine Reise durch die 13 glücklichsten Länder der Welt und was wir von ihnen lernen können
Maike van den Boom
The High Mountains of Portugal
Yann Martel
The Complete Fairy Tales
Hans Christian Andersen
Progress: 95/1183 pages


Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing - Douglas Van Praet

This book gives you good insights -- not just important insights for marketers, but also insights that apply to everyday life.

Now I understand why it is so difficult for some people to stop drinking Coke.
This book made me become more tolerant towards Coke-drinkers or persons with similar 'addictions'.
Many times, people are driven by their unconscious mind, and yet they don't know it.

This book is an excellent read about how our sub-conscious mind affects our decision making and our preferences for certain brands.